Soft spot 2018 / Ileana Tounta contemporary art center

48 Armatolon & Klefton street

11477, Athens, GR

      

Hypercomf is a newly funded, fictitious company profile,  producing installations of hybrid soft and discomforting art, functional objects and poetry.

    The company examines the notions of the useful and the useless, comfort and discomfort, personal and collective experience, material and emotional consumption.

     Soft Spot is Hypercomfs first pop-up store designed to be experienced as an art installation and a store specializing in oversized Wall to Wall Quilts, Purposeful totes, Cotton poems with Wool attachments, Soft lecture hats and Video Shoes.

      The raw material used is predominately second hand fabrics and blankets, clothes, hats e.t.c. these are sourced through donations , thrift purchases and looking through chests and closets of greek homes. The material is chosen for its rarity or banality, its ability to express a personal story, a time period or culture and for its comforting or discomforting qualities. Many of the items express individual character, others collective culture and collective trends, all define a historic cultural time line .

 The final objects are the matérialisation and uniting of fragmented collective experiences and memories.

Poetry is similarly stitched and sewn using second hand words and phrases. Then it is woven using an industrial loom and wrapped around ones neck to keep them warm.

The video shoes come in any size.

The company finds itself in a landscape of overabundance and hyperbole of material, skills, levels of being, technological conveniences and comforts.

Hypercomf is a new utopian business and production model, one more imagined reality, investigating the economy of the individual, using humor, observation and the possibilities of constant cultural re-invention.

 

Hypercomf invites you to float comfortably in the hyperbole of word and material.

 

You found our Soft Spot!

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Text by Paola Palavidi

Photos by Ioannis Koliopoulos

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