Soft spot 2018 / Ileana Tounta contemporary art center

48 Armatolon & Klefton street

11477, Athens, GR

      

Hypercomf is a newly funded, fictitious company profile,  producing installations of hybrid soft and discomforting art, functional objects and poetry.

    The company examines the notions of the useful and the useless, comfort and discomfort, personal and collective experience, material and emotional consumption.

     Soft Spot is Hypercomfs first pop-up store designed to be experienced as an art installation and a store specializing in oversized Wall to Wall Quilts, Purposeful totes, Cotton poems with Wool attachments, Soft lecture hats and Video Shoes.

      The raw material used is predominately second hand fabrics and blankets, clothes, hats e.t.c. these are sourced through donations , thrift purchases and looking through chests and closets of greek homes. The material is chosen for its rarity or banality, its ability to express a personal story, a time period or culture and for its comforting or discomforting qualities. Many of the items express individual character, others collective culture and collective trends, all define a historic cultural time line .

 The final objects are the matérialisation and uniting of fragmented collective experiences and memories.

Poetry is similarly stitched and sewn using second hand words and phrases. Then it is woven using an industrial loom and wrapped around ones neck to keep them warm.

The video shoes come in any size.

The company finds itself in a landscape of overabundance and hyperbole of material, skills, levels of being, technological conveniences and comforts.

Hypercomf is a new utopian business and production model, one more imagined reality, investigating the economy of the individual, using humor, observation and the possibilities of constant cultural re-invention.

 

Hypercomf invites you to float comfortably in the hyperbole of word and material.

 

You found our Soft Spot!

Text by Paola Palavidi

Photos by Ioannis Koliopoulos

 

 

Cotton poetry with wool attachments 2018

custom jacquard cotton fabric, various wool fabrics

180 x 25 cm approx. each

 

Smoothed by long fingers 2018

cotton fabric, embroidery on burlap, felt, wool fabric, snap hat, jeans, pillow filling, metal tube

300 x 200 x 60 cm approx.

 

 

From left to right :

Cotton poetry with wool attachments / custom jacquard fabric & various wool fabrics

Led poet / red color led moving display board

Multipurpose bags / various cotton and wool fabrics

 

On the flour :

Historical examples #2, #1, #5 / single channel HD video

Enterprise chair#8 / acrylic stuffing, felt, handmade wool rug

 
 
Every hole can be an ant farm, every volcano can be a mouth 2018
Custom jacquard cotton fabric, cotton fabric, wool fabric, handmade wool rug 
knit rug, knit shirt, pillow filling, jeans, felt, knit cap, sweetshirt
350 x 660 cm
 
 
From left to right : Purpose pouches, Soft lecture hats, Purposeful bags​
wood, spraypaint, aluminium tube, various fabrics, felt, embroidery, snap hats
dimensions variable

 

 

Multipurpose bags 2018

Various cotton and wool fabrics, embroidery, felt

various sizes

 

 

Soft lecture hats 2018

Fabric embroidery on ready made snap hats

one size fits all

 
Multipurpose pouches 2018
Various cotton and wool fabrics, embroidery, felt
various sizes

 

 

Multipurpose bags 2018

Various cotton and wool fabrics, embroidery, felt

various sizes

 

 

Cotton poetry with wool attachments 2018

custom jacquard cotton fabric, various wool fabrics

180 x 25 cm approx. each

 
Enterprise chair / coat #8 2018
Cotton fabric, acrylic stuffing, felt, handmade wool rug
dimensions variable
 
Historical examples #5 2017
Single channel HD video
10 min. 32 sec.
 

Led poetry documentation

red color led moving display board

100 cm x 20 cm

Duration : 10 minutes 2 seconds

 
Videos included at the installation :
 
Historical examples #5
Historical examples #3
Historical examples #2
Historical examples #1